Sulfates clean effectively, but they also strip the natural sebum that protects hair — which is part of why over-washed hair often feels drier over time. Woow's argan oil range skips sulfates entirely, pairing a gentle cleanse with an oil that absorbs rapidly into the hair fibre.

The shampoo lifts grease and buildup while protecting colour-treated hair; the conditioner smooths the cuticle, detangles, and seals split ends. Used together, the system is built for protein reconstruction, UV and heat protection, and a more consistent, glossy finish.